Making everyday AI simpler and more accessible for India

Making everyday AI simpler and more accessible for India

OJI is an AI-powered app built to make learning and everyday assistance more accessible through multiple AI agents and support for different languages.

INDUSTRY

AI / Consumer Technology

SCOPE

Mobile App Experience

TIMELINE

3 Months

AI offers a lot, but not everyone knows where to start.

AI offers a lot, but not everyone knows where to start.

From students and shop owners to drivers and homemakers, OJI helps people get useful answers and assistance based on what they need — in a way and language they’re comfortable with.

  • AI can feel unfamiliar and intimidating for first-time users.

  • Language creates a barrier for people more comfortable using their own language.

  • Getting help with different things often means jumping between multiple apps.

  • Users don't always know what AI can actually help them with.

One app, built around different people and everyday needs

One app, built around different people and everyday needs

OJI brings multiple AI agents into one place, so users can explore different needs without having to figure out which AI tool to use.

Making a lot of possibilities easy to explore

Making a lot of possibilities easy to explore

OJI brings together many different use cases, people and languages. The challenge is making all of that feel easy to navigate without overwhelming someone when they first open the app.

Learning, made more accessible

Learning, made more accessible

This can focus on how OJI uses AI to help people learn in a way that feels more conversational and accessible, especially with different languages and user needs.

A visual identity built for OJI

A visual identity built for OJI

The visual system uses a bold purple as OJI’s primary accent, paired with a dark interface that keeps the product focused while letting key actions, categories and AI interactions stand out.

Taking OJI beyond the product

Taking OJI beyond the product

Alongside the product experience, I also worked on marketing and communication assets to help introduce OJI, its AI agents, and different use cases across digital touchpoints.

The final UI experience

The final UI experience

Bringing AI assistance, learning and everyday needs together in one experience designed to feel simple and accessible.

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