Designing healthcare around clarity, trust, and convenience

Enro is a healthcare platform designed to make finding care, accessing health information, and managing healthcare needs simpler from one place. I worked across the product experience to make these journeys easier to understand and more convenient for users.

INDUSTRY

Healthcare

SCOPE

Mobile App Experience

TIMELINE

3 Months

Business Context

Enro brings multiple healthcare needs into one mobile experience, from finding healthcare professionals to accessing health information and services. The product needed to make these journeys feel simple and approachable, especially when users may already be dealing with unfamiliar or sensitive healthcare needs.

The Problem

Enro is working in a healthcare space where users often need to navigate different services, information and care options across separate touchpoints. The experience needs to make these journeys easier to understand without overwhelming users with too much information at once.

The Solution

The product brings these key healthcare journeys into one mobile experience, with a clearer structure for finding information, discovering care and taking the next step.

What I Focused On

From students and shop owners to drivers and homemakers, OJI helps people get useful answers and assistance based on what they need — in a way and language they’re comfortable with.

Simplifying Discovery

Making it easier for users to find the right healthcare services and information.

Structuring Complex Journeys

Organising different healthcare needs into clear, predictable user flows.

Building Trust Through UX

Using clear information, familiar patterns and thoughtful interactions to make healthcare feel less intimidating.

Connecting Key Touchpoints

Bringing discovery, consultation and health information into one connected experience.

Understanding What Users Need

Healthcare journeys can already feel confusing, especially when users are trying to find the right information or decide what to do next. The research helped identify where users needed more clarity and where the experience could do more of the work for them.

Decision Anxiety

Users often struggle to choose the right healthcare service because they lack context, trust indicators, and clear guidance. This uncertainty often delays decisions and creates hesitation before booking care.

Booking Friction

Appointment booking experiences frequently require excessive navigation before users can take action. Multiple steps, unclear flows, and information overload can increase drop-offs during the booking journey.

Structuring the Healthcare Journey

Enro brings multiple healthcare needs into one app, so the information architecture needs to make each journey easy to find without making the product feel overwhelming. I structured the experience around the key actions users come to Enro for, keeping discovery and next steps clear.

Visual System

The Final Experience

The final experience brings the key healthcare journeys together in a cleaner, more structured mobile experience, making it easier to find information, explore care options, and take action without unnecessary steps.